June 28, 2022
Reverse-Engineering Business Goals into Strategy

In this episode, I'm joined by PR & Marketing Strategist, Jason Jepson. We talk about reverse-engineering outcomes into strategy, building positioning for technology, and the ins-and-outs of storytelling. He's served as the VP of Strategy at...


In this episode, I'm joined by PR & Marketing Strategist, Jason Jepson. We talk about reverse-engineering outcomes into strategy, building positioning for technology, and the ins-and-outs of storytelling.

He's served as the VP of Strategy at Experience Firm, VP at Treble, and currently is the EVP for Private Client Lending Magazine.


Eddie Hudson Profile Photo

Eddie Hudson

CEO, Divelement

Musician turned Developer turned Entrepreneur, with a passion for designing and building solutions for the web and native.

Jason Jepson Profile Photo

Jason Jepson

EVP

Jason Jepson, EVP, Marketing & Communications is responsible for all aspects corporate communications, strategic communications planning, media relations, social media outreach, reputation management, and employee communications.

Prior to joining PCMA, Jason served as a managing partner for the Experience Firm. Jason also served as CMO for Wild Tonic, SVP at Mota and Vice President at Treble Public Relations. Jason has led communications on two separate billion-dollar acquisitions. Mr. Jepson is an industry veteran with over 20 years of experience in all facets of corporate and crisis communications, marketing, public relations, and corporate strategy. Mr. Jepson received his BS in Communications from Vanguard University.